On this month´s Women´s Spotlight, Tara engages in a compelling conversation with Kelly Jura, the Vice President of Brand & User Experience at ScreenPal, a technology company based in Seattle. Kelly plays a crucial role in defining and executing the UX vision and strategy across the company, emphasizing its significance at every touchpoint.
A dedicated member of the tech community, Kelly serves as a Founding Member and NYC Chapter Leader at WomenTech Network, as well as an IxDF NYC Local Leader at the Interaction Design Foundation. Driven by a passion for how people experience ideas, Kelly’s career journey, initially focused on design and marketing, naturally evolved into healthtech and edtech roles in UX design. Confident and curious, she currently leverages her extensive experience in an executive User Experience role, specializing in facilitating asynchronous video communication for educators and students, always keeping the user/consumer’s voice at the forefront.
Kelly’s empathetic approach to problem-solving and her strategic mindset toward understanding consumer behaviors and perceptions in technology profoundly impact design. Her work in healthtech has resulted in multiple patents for proprietary design processes, and she stands as one of a select few MIT-certified women in human-computer interaction for UX design. Recognized as a trailblazer in the Women & Diverse Design Leaders 2023 list by the Design Management Institute (DMI), Kelly has been a vocal advocate for addressing the gender disparity in the tech industry. She emphasizes the role of company culture in conjunction with possessing the right talent for creating traction and actively works to showcase what it means to be a woman in tech.
In this empowering episode Kelly unravels the intricate tapestry of user experience (UX) and its unparalleled importance in our ever-evolving landscape. Kelly emphasizes the critical nature of valuing user experience, shedding light on how a single negative encounter can send individuals packing, leaving a lasting impact on a brand’s reputation. She also shares invaluable insights, urging women to curate their circles intentionally. With a wealth of experience under her belt, she advises listeners to surround themselves with talented individuals, those they admire, and those who inspire.
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